Branded Residences 2022
The Branded Residences 2022 report is out now!
Key highlights:
More than one in three prime international buyers (39%) would be willing to pay a premium for a branded residence.
The figure rises to 45% and 43% in Australasia and Asia respectively.
The key motivation for purchasing a branded residence is the service provision and amenities.
Typically, the price premiums for a branded residence vary between 25% and 35% comparable to non- branded product.
However they can vary from as much as 132% in some cities in Asia.
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