BrandLoyalty building


BrandLoyalty building

Sold BrandLoyalty headquarters in Den Bosch.


Sidra Capital, a specialist Shari’ah compliant financial services company, has acquired the BrandLoyalty Headquarters office building in Den Bosch, The Netherlands, for €42.8 million from a private investor in an off-market transaction.

This represents Sidra Capitals’ first acquisition in the Netherlands as part of its pan-European core investment strategy.

The state of the art office property occupies a prime location in the Den Bosch Central Business District. It is located a few hundred meters from the central train station, offering direct connections to Amsterdam and Utrecht.

The building is fully let on a long lease to BrandLoyalty, a market leading company offering consumer loyalty programmes to retailers around the globe.

NL real estate – Knight Frank (commercial), CMS (legal) and CVO (technical) advised the seller on this transaction.